Art Direction, Ideation & Conceptualisation
TVC, Print, Digital & Social

Client: Coway Malaysia
A+M Magazine 2019 – Gold
Excellence in Print Advertising
Kancil 2019
Merit Motion Design, Art Direction: Single, Visual Effects: Single
Effies 2019Bronze New product/service introduction

Water Made the Malaysian Way

A campaign to launch Coway’s newest water purifier, made in Korea and designed for Malaysian needs.

Using the idea of an infinite flow of water and 8 temperature settings, we engaged local artist Kenji Chai to illustrate the scenes, in conjunction with the “Made in Malaysia” theme.

The end product was created using paper cut.

1 min TVC: