Art Direction, Ideation & Conceptualisation
TVC, Print, Digital & Social
Client: Coway Malaysia
A+M Magazine 2019 – Gold Excellence in Print Advertising
Kancil 2019 – Merit Motion Design, Art Direction: Single, Visual Effects: Single
Effies 2019 – Bronze New product/service introduction
Water Made the Malaysian Way
A campaign to launch Coway’s newest water purifier, made in Korea and designed for Malaysian needs.
Using the idea of an infinite flow of water and 8 temperature settings, we engaged local artist Kenji Chai to illustrate the scenes, in conjunction with the “Made in Malaysia” theme.
The end product was created using paper cut.
1 min TVC: