Merdeka 2018

Art Direction, Ideation & Conceptualisation
TVC, Print, Digital & Social Campaign

Client: Telekom Malaysia
Awards: Kancil 2019Bronze Musix & Sound Design on Digital Experiences

Celebrating Malaysia’s diverse cultures and languages in a split screen ad (which can also be played separately on two different phone screens) – telling the stories and journeys of ordinary people who’s paths interconnect and converge in the end.

The music, “Sejahtera Malaysia” was recorded in the six languages – Malay, English, Tamil, Chinese (Mandarin), Jaku Iban, and Kadazhan Dusun, combining the main languages of both Malaysia and East Malaysia.

More on the mechanics:

2 min digital full video: