#Fitnet

Art Direction, Ideation & Conceptualisation, Design
Print, OOH, Digital OOH, Social

Client: Telekom Malaysia

A PSA creating awareness of fake news and educating the public to stop sharing and spreading fake news. The tagline “Sharing a Lie Makes You a Liar” was also translated into 3 other languages for outdoor and print.

The concept was a play on Pinocchio’s nose, reflecting on today’s obsession on social media.

Digital OOH

Animated versions on the play of Pinocchio’s nose for digital and social media.