Braids of Strength

Art Direction, Design

Client: Pantene Malaysia
Kancil 2019Bronze Best Use of Social Media Influencers, Merit Best Use of Cultural Insights in Digital Experiences, Merit Kancil for Good: Film & Branded Content
Effies 2019Gold Influencers, Silver Media Idea, Bronze Engage Community.
YouTube Awards 2019 – Ad for Good

Through sports, girls learn important life skills such as teamwork, leadership and confidence. But, by the age of 14, girls are dropping out of sports at twice the rate of boys. Launching on Women’s Day, March 8th 2019, ‘Braids of Strength’ is the latest chapter of Pantene’s #wanitabesi campaign. Joining the global movement to celebrate women and encourage them to be empowered, confident and fearless.

Featuring Malaysian gymnast Farah Ann Hadi, and shooter Nur Suryani Taibi.

Farah Ann TVC:

Nur Suryani TVC: