Sara Lai
Art Director at GRAB Malaysia
BA (Hons) Graphic Design, Central Saint Martins

An Honest Description of Myself

As a young child, I once asked myself if we could ever smell people baking bread over the television and why humans existed; why we looked the way we were, and why we moved the way we did. Many years later as an adult, I still ask myself the same things. As a creative, I believe it is important to be able to change the world and give people an improvement to their lives whatever that might be.

I have worked across many areas of creative such as fashion, editorial, advertising, digital design, and designing for the hospitality industry. Ideation and concepts were a huge and primary influence in my background learnings, but my skills span across art direction, design, branding, web-design, photography.

Download my CV.

Clients and people I have worked with:

Bronwyn Cosgrave, British Vogue, The Dorchester, Swarovski, EON Danjaq, David Morris, Antje Geczy, InterContinental Kuala Lumpur, TANK Magazine, Tamassy, GREY Malaysia, Maybank, CIMB Malaysia, Telekom Malaysia, Coway Malaysia, OPPO, Avène Singapore, P&G Malaysia, Pantene Malaysia, GRAB Malaysia.

These are just only some of the work I have done on displayed on this site.


GOLD – Excellence in Print Advertising – Coway Ombak
(Advertising+Marketing magazine 2019)


+6012 2075 472